In this article, I want to discuss why using wristbands, instead of traditional keycards, at your hotel is a game-changer! Since ID&C has introduced our keycard wristbands, we’ve had a lot of resorts reaching out asking,

Should I be using RFID wristbands at my hotel?

I say absolutely, here's why….

Better Guest Experience

How many times have you found yourself in a hotel or resort, only to realize that you left your keycard behind when heading to the pool or stepping out? It's quite an inconvenience, isn't it? You're left with no choice but to make the long trek back to the front desk, hoping you have your wallet and ID with you, just to obtain a new hotel keycard. It's a hassle that nobody wants to deal with.

But imagine this: With our wristband keys, you'll forget that you even need a keycard. Our wristbands are not only waterproof and lightweight, but they're also sooo comfortable that you won't even notice you're wearing them. Say goodbye to the annoyance of forgetting your keycard and embrace the convenience and ease of a wristband solution.

Enhance Security, With Positive Guest Interactions

RFID wristbands improve your security and help out your staff.

How many times have you had to walk up to a guest and ask them, like, ‘Hey what’s your name, what’s your room number?’

It’s awkward for you, I promise it’s awkward for the guest, and all it does is make that guest feel uncomfortable, and like they don’t belong. By providing wristbands you can easily identify who’s a guest and who’s not a guest. It also helps cut down on loss prevention, such as towels, and when your beach chairs or your lounge chairs are full, it’s easy to tell who’s supposed to be there, and who’s not. 

Read how ID&C’s RFID key wristbands helped Marriott Hotel at Delray Beach with efficient guest identification and improved patron experience. 

Boost Brand Recognition at No Cost

Finally, let's dive into the exciting world of branding and marketing. Have you ever had the chance to showcase your brand right on your guests' wrists? A keycard simply gets them into the room, but a wristband opens up endless possibilities for brand growth and engagement

I want to tell y’all a personal story. My wife owns a boutique here in Sarasota, Florida, on St. Armand’s Circle, and I don’t know how many times she’s called me saying that two women just struck up a conversation because they saw each other’s wristbands. They started talking about where they’re from, the property they are staying in, and Sarasota in general. And what that did was create a moment, it impacted them. Now they’ve made a friend on vacation, and they’re talking about the property again. When does that ever happen with a keycard that lives in your purse or pocket? Never. 

Ignite the Desire to Return

The objective of every business in the hospitality industry should be to create memorable experiences that inspire guests to return or motivate former guests to recommend their stay. The Disney Magic Band serves as a prime example of how wristbands can act as tangible mementos of a delightful guest experience. Remember, a room key is often the first and last point of contact for your hotel or resort, so make it memorable and leave a lasting impression.

Conclusion

Wristbands and keycards both have their place in the hospitality industry, but when it comes to guest experience, branding, and marketing, wristbands are what set you apart from your competition. Wristbands breathe life into your brand recognition by uniting guests with common interests and creating a platform for ongoing conversations about your property. Not to mention, they're cost-effective.

I could go on and on and on about why you should be using wristbands versus keycards, but I’m not going to do that to you! If you ever have any questions please feel free to give us a call, or email, We would be happy to chat. 

I look forward to working with you all.

AUTHOR

Caleb Jones - VP of Sales
ID&C | September 2023