Osheaga Festival
 

The challenge

Working with organizers of the Virgin Mobile-sponsored Osheaga Festival, ID&C designed and manufactured over 75,000 RFID wristbands to work alongside the festivals' integrated RFID platform.

Issued to all ticketholders, artists, and staff, the festival wristbands were not only used for contactless access control but were used as part of an RFID-based social media integration that allowed fans to link their wristbands to Facebook and experience a whole host of fun interactions.

Upon registering and linking their RFID wristbands, ticketholders could upload sponsor-branded photos directly from one of several photo kiosks placed around the festival arena. The festival's own app 'Osheaga Play' gave connected fans a live stream of photos as well as access to other festival related content including music and maps of the site.

The solution

ID&C supplied the RFID chips in watertight PVC shuttles, fastened to a custom-designed fabric wristband with RFID Smartcard, and fitted with the company's patented Barrel Lock security closure.

The result

Osheaga's 75,000 guests in total, made in excess of 24,000 interactions using the RFID wristbands, creating a potential reach of over 7.8 million people.