Snowbombing Festival

The challenge

Working with Intelligent Venue Solutions and Quantum Card Services, ID&C supplied RFID enabled festival wristbands on behalf of Barclaycard for mainland Europe's first fully integrated RFID festival. Snowbombing, in Mayrhofen, Austria, hosted a number of exclusive parties on the mountaintop venue named the Barclaycard Arctic Disco.

Arctic Disco ticket holders were issued with RFID wristbands, each pre-loaded with £20 for use at the ice-bars. As well as contact-less payments, the PayBands enabled fans to trigger Facebook check-ins, status updates, and tagged photos.

ID&C worked with Barclaycard to develop a unique silicone RFID wristband named the PayBand. The PayBands featured embedded MasterCard PayPass RFID chips.